If you're a journalist, YouTube researcher, someone without a YouTube channel, or a YouTube fan, this is the account for you.
If you work for a brand marketing organization, commercial enterprise, or an agency that manages YouTube channels for brands, this is the account for you.
Brands typically have national reputations, spend significant money on marketing and are usually divisions of parent companies that own other products or brands.
You'll need a work email address to signup for this type of account.
Whether you're an influencer with a large YouTube following and publish lots of content, or you just started your YouTube channel and are trying to build a following, choose this account. You are not a Creator if you don't have a YouTube channel.